At The Jolly Good Photo Co., we are committed to protecting your privacy and handling your personal information responsibly and transparently.
This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, make an enquiry, or use our services.
By accessing our website or booking our services, you agree to the practices described in this Privacy Policy.
Who We Are
The Jolly Good Photo Co. operates as part of EL TORO Entertainment, our umbrella brand for entertainment, event, and creative services. Content creation services may also be delivered through our content brand In Reel Life.
For the purposes of UK data protection law, we are the data controller responsible for your personal data.
Information We Collect
We may collect personal information that you provide directly to us, including but not limited to:
Information Collected Automatically
When you visit our website, we may automatically collect certain information, including:
Information from Third Parties
We may receive information from third-party platforms, such as social media networks, enquiry forms, or booking systems, where you choose to interact with us through those channels.
How We Use Your Information
We use your personal data to:
We do not sell your personal data to third parties.
Lawful Basis for Processing
We process your personal data under one or more of the following lawful bases:
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including contractual, legal, accounting, and regulatory requirements.
When your personal data is no longer required, it is securely deleted or anonymised.
Sharing Your Information
We may share your personal information with trusted third-party service providers where necessary to deliver our services.
This may include:
All third parties are required to handle your data securely and only in accordance with our instructions.
We may also disclose information where required by law or to protect our legal rights.
Data Security
We take appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, alteration, or disclosure.
While we take data security seriously, no method of online transmission or electronic storage can be guaranteed as completely secure.
Cookies & Website Analytics
Our website may use cookies and similar technologies to improve functionality and analyse website usage. You can control cookie settings through your browser preferences. Further details may be provided in a separate Cookie Policy.
Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing personal information.
Children’s Privacy
Our services are not directed at children under the age of 13, and we do not knowingly collect personal data from children. If we become aware that such data has been collected inadvertently, we will take steps to delete it promptly.
Your Rights
Under UK data protection law, you have the right to:
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The most current version will always be published on our website. Continued use of our services after any changes indicates acceptance of the updated policy.
Contact
If you have any questions about this Privacy Policy, wish to exercise your rights, or raise a concern, please contact us at:
[email protected]
Last updated: January 2026
This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website, make an enquiry, or use our services.
By accessing our website or booking our services, you agree to the practices described in this Privacy Policy.
Who We Are
The Jolly Good Photo Co. operates as part of EL TORO Entertainment, our umbrella brand for entertainment, event, and creative services. Content creation services may also be delivered through our content brand In Reel Life.
For the purposes of UK data protection law, we are the data controller responsible for your personal data.
Information We Collect
We may collect personal information that you provide directly to us, including but not limited to:
- Name
- Email address
- Telephone number
- Event details (such as date, venue, and type of event)
- Billing and payment-related information
Information Collected Automatically
When you visit our website, we may automatically collect certain information, including:
- IP address
- Browser type and version
- Device and operating system information
- Pages visited and interaction data
Information from Third Parties
We may receive information from third-party platforms, such as social media networks, enquiry forms, or booking systems, where you choose to interact with us through those channels.
How We Use Your Information
We use your personal data to:
- Respond to enquiries and provide quotations
- Deliver and manage our photo booth, event, and content creation services
- Process bookings, contracts, invoices, and payments
- Communicate important service-related information
- Provide digital galleries, QR access, and content delivery
- Improve our services and website functionality
- Detect and prevent fraud or misuse
- Comply with legal and regulatory obligations
We do not sell your personal data to third parties.
Lawful Basis for Processing
We process your personal data under one or more of the following lawful bases:
- Performance of a contract
- Legitimate business interests
- Legal obligation
- Consent (where required, such as marketing communications)
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including contractual, legal, accounting, and regulatory requirements.
When your personal data is no longer required, it is securely deleted or anonymised.
Sharing Your Information
We may share your personal information with trusted third-party service providers where necessary to deliver our services.
This may include:
- Payment processors
- Online gallery and storage platforms
- Printing or production partners
- Website hosting and IT providers
All third parties are required to handle your data securely and only in accordance with our instructions.
We may also disclose information where required by law or to protect our legal rights.
Data Security
We take appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, alteration, or disclosure.
While we take data security seriously, no method of online transmission or electronic storage can be guaranteed as completely secure.
Cookies & Website Analytics
Our website may use cookies and similar technologies to improve functionality and analyse website usage. You can control cookie settings through your browser preferences. Further details may be provided in a separate Cookie Policy.
Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing personal information.
Children’s Privacy
Our services are not directed at children under the age of 13, and we do not knowingly collect personal data from children. If we become aware that such data has been collected inadvertently, we will take steps to delete it promptly.
Your Rights
Under UK data protection law, you have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Request data portability
- Lodge a complaint with the Information Commissioner’s Office (ICO)
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The most current version will always be published on our website. Continued use of our services after any changes indicates acceptance of the updated policy.
Contact
If you have any questions about this Privacy Policy, wish to exercise your rights, or raise a concern, please contact us at:
[email protected]
Last updated: January 2026
